PKZ success – THELOOK.com (1): the access concept
With intuitive points of access to the product range raising conversion rates, visitors to an e-commerce platform must be able to reach the products as easily as possible.
Created by PKZ Group and Unic, THELOOK.com, a multi-channel retailing platform, represents the state-of-the-art in e-commerce. The principle aim was to fuse the online and offline sales of THE LOOK’s four retail brands: PKZ, Feldpausch, Blue Dog and Burger. This series of reports presents the key innovations and special features of THELOOK.com in detail.
THE LOOK Magazine: a gallery with links to the featured clothes
Shop Award 2012: doodah, Pfister and THE LOOK among the top 5 multi-channel websites
The leading German-language trade magazine Internet World Business chooses the best e-commerce solutions in a range of categories. The shortlist of the Shop Awards 2012 was published on 20 March, featuring the top five solutions per category. Three of the five best multi-channel websites, from a total of nearly 400 competing shops, were produced by Unic. The category winners will be announced next week at the Internet World e-commerce exhibition in Munich.
E-shop Expo – 28 & 29th March 2012 – Tour & Taxis – Brussels
We are looking forward to welcoming you on our stand S02
On March 28 & 29th, the 5th edition of the E-shop Expo takes place in Tour & Taxis in Brussels! As you all probably know, the E-shop Expo fair is the biggest event about e-Commerce in Belgium and part of the “Ondernemen 2012″ trade show.
With a lot of lectures spread over 2 days, the E-shop Expo is the ideal event to give a boost to your knowledge on online sales, multichannel, Product Information Management & many other e-related topics. You can find more information on the lectures on program.
This is the reason why you cannot miss this event. We would like to invite you to join us. How to proceed? Please click on the following link and register for free for this event: register here
Yielding in the mountains – LAAX shows how
With LAAX+, Weisse Arena Gruppe and Unic have together created a tool to encourage more guests to visit LAAX on days with low frequency. This ensures that the region’s facilities are used at greater capacity and guests benefit from cheaper ski pass prices. Unic supported Weisse Arena Gruppe in this innovative project – with great success.
5th Swiss E-Commerce Summit 2012
The who’s who of the Swiss e-commerce scene came together for the fifth Swiss E-Commerce Summit in Zurich on 8 March. Facing a completely sold-out hall, renowned representatives from PKZ Gruppe, Weisse Arena Gruppe (Flims and LAAX) and LeShop.ch gave an account of their journey leading to successful e-commerce and multichannel business, and what they have learned from the experience.
Dr. Daniel Risch, Head of Sales at Unic (right), and Markus Wenger from hybris
Daniel Risch and Markus Wenger, representing organisers Unic and hybris, opened the event with a few facts: 85% of children own a mobile phone and only 73% a book. On the basis of this finding, Markus Wenger pointed out the significance of digital natives and the influence of mobile communication.
The event was moderated by Reto Lipp, a business journalist and well-known presenter of the business programme Eco on Swiss television. read on
Facebook brings its timeline to businesses
Facebook has now introduced its new concept for business pages. With the chronicle for business pages – the timeline feature – Facebook pages are brought more in line both functionally and visually to a user’s profile page.
Even business pages now feature a chronological account www.facebook.com/unic
Webinar Customer Loyalty in E-Commerce – 14th March 2012 – 16.00 CET
Customer Loyalty is a big challenge. Learn more about how good product presentation and user-friendly navigation of your available channels can help you convert online customers into regular customers. read on
CFO Roundtable – 5 to 7th March 2012- London
CFO Exchange is a unique platform for CFOs from some of the world’s leading corporations to meet with their peers, investors, regulators and expert consultants and solutions providers to find new and innovative ways to drive their business forward.
Unic Benelux attending the CFO roundtable event in London
E-commerce: explanation of change in law on Unfair Competition
Effective 1 April, Switzerland has amended its law on Unfair Competition (UWG). The amendment contains four new rules based on the information regulations contained in the European e-commerce Directive (2000/31/EG).
25 January 2012: Test flight to the Cloud(s) with Microsoft SharePoint Online
In today’s rapidly changing market, companies that provide speed, flexibility and state-of-the-art technology offer a distinct competitive edge. With the increased importance of promoting personal work efficiency and cross-departmental collaboration using the right tools and systems, let us show you how to use SharePoint Online to increase efficiency. read on
