Success Story PKZ – THELOOK (3): multi-channel and customer loyalty
Innovative multi-channel concept – the best of two worlds
In commerce, offline and online do not have to take opposite sides. Thanks to multi-channel concepts such as THELOOK.com, the customer can use the channel that seems best during the buying process: select a new suit online and try it on in the store, or pick up the tie bought on the web from the high street outlet. THELOOK.com not only opens up a new channel, but by generating customers online increases visitors to the stores. read on
Chief Internet Officer – Online world compels CIO to take on new role
In various ways, the internet has put the role of the Chief Information Officer (CIO) under fire. However, now it appears that the internet is also putting the CIO back at the helm.
In the past decade, the role of the CIO has been put under pressure. The company’s websites are being developed externally, usually under the direction of the marketing department. ICT does not know how to use the technology and cannot handle the desired development speed. The sales department applies SaaS solutions like the ones from Salesforce.com and HubSpot. Suggestions are being made that office software should be replaced with Open Office and Gmail. Even the core of many an IT department, the in-house data centre, is under pressure now that the CEO’s son set up the home network in the cloud. read on
Best of Swiss Web: Unic heads the leaderboard
(Source: http://www.netzwoche.ch/News/2012/04/10/BoSW-Unic-an-der-Spitze-der-ewigen-Bestenliste.aspx)
Who has the most to say on the Swiss web? According to the new leaderboard based on 12 years of Best of Swiss Web, Unic takes first place ahead of Jung von Matt/Limmat and Namics. Unic has been participating for nine years and this year won 12 awards. read on
Success Story PKZ – THELOOK (2): product presentation
Realistic product images, videos and sophisticated recommendation features stand at the centre of THELOOK.com. The result is a universally positive user experience and a usability standard that serves as an industry benchmark.
Like on the catwalks: Fashion presented on videos on THELOOK.com
Usability that sets standards
Customers of THELOOK.com have high standards – and need to be guided to exclusive articles in a correspondingly subtle way. On the basis of these requirements, Unic came up with a usability concept that follows intuitive interaction patterns and consciously distances itself from “Amazonisation”. The result is now recognised as an industry benchmark.
Universal search, inbound marketing and searching in the future – highlights from SMX Munich 2012
“10 blue text links” were the results given by search engines in the past to any search term entered. However, the era in which Google always displayed 10 similar-looking search results are long gone – so much was made clear at this year’s SMX, the trade exhibition for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
A full house at this year’s SMX (source: http://www.facebook.com/SMX.Muenchen)
From 27 to 28 March, about 1,000 people from the German-speaking region with a particular interest in SEO – as well as renowned international experts such as Rand Fishkin (SEOmoz) and Will Critchlow (Distilled) – came together at SMX in Munich. In a total of 50 sessions, an explosive amount of SEO expertise was transferred. read on
Unic wins the coveted Master title at the Best of Swiss Web Awards 2012 with SBB.ch
(Video in German)
1 gold, 6 silver, 4 bronze, silver in the special category “Silver Surfer – Ctrl, Alt, Delete?” and – to crown it all – a Master title. Unic enjoyed more success at the Best of Swiss Web Award Night on 29 March 2012 than ever before. read on
Doodah named the best multi-channel website in Europe
Unic has won gold with doodah.ch for “Best multi-channel website” at the INTERNET WORLD Business Shop Awards 2012. The award was presented today at the e-commerce exhibition in Munich. From a total of 390 project entries, three shops created by Unic reached the top five best multi-channel websites: in addition to doodah, Pfister and THELOOK.com also featured.
Marc Degen (left) and Dr. Daniel Risch at the Shop Awards 2012
PKZ success – THELOOK.com (1): the access concept
With intuitive points of access to the product range raising conversion rates, visitors to an e-commerce platform must be able to reach the products as easily as possible.
Created by PKZ Group and Unic, THELOOK.com, a multi-channel retailing platform, represents the state-of-the-art in e-commerce. The principle aim was to fuse the online and offline sales of THE LOOK’s four retail brands: PKZ, Feldpausch, Blue Dog and Burger. This series of reports presents the key innovations and special features of THELOOK.com in detail.
THE LOOK Magazine: a gallery with links to the featured clothes
Shop Award 2012: doodah, Pfister and THE LOOK among the top 5 multi-channel websites
The leading German-language trade magazine Internet World Business chooses the best e-commerce solutions in a range of categories. The shortlist of the Shop Awards 2012 was published on 20 March, featuring the top five solutions per category. Three of the five best multi-channel websites, from a total of nearly 400 competing shops, were produced by Unic. The category winners will be announced next week at the Internet World e-commerce exhibition in Munich.
Yielding in the mountains – LAAX shows how
With LAAX+, Weisse Arena Gruppe and Unic have together created a tool to encourage more guests to visit LAAX on days with low frequency. This ensures that the region’s facilities are used at greater capacity and guests benefit from cheaper ski pass prices. Unic supported Weisse Arena Gruppe in this innovative project – with great success.
