Across the world, Facebook now has more than 600 million active members, 2.3 million of whom are Swiss. The days are over when Facebook was a tool for private correspondence only – today companies are also using the social network for their marketing activities.
Among the most famous Facebook brands worldwide with the largest fan communities are Coca Cola and Starbucks. Increasingly more Swiss brands have discovered the platform and are endeavouring – with varying rates of success – to develop and maintain their brand communities. read on