E-commerce, content, SEO and e-mail marketing: Unic expertise at the ONE conference
On 9-10 May, the Swiss e-business sector will get together in Zurich Oerlikon for the ONE exhibition. Parallel to this, a large internet conference will be held under the same name with experts sharing their knowledge during the course of more than 100 speaker slots. Unic will be giving five topical and highly interesting talks. Readers of Unic Magazine can benefit from a 25% discount.
Success Story PKZ – THELOOK (3): multi-channel and customer loyalty
Innovative multi-channel concept – the best of two worlds
In commerce, offline and online do not have to take opposite sides. Thanks to multi-channel concepts such as THELOOK.com, the customer can use the channel that seems best during the buying process: select a new suit online and try it on in the store, or pick up the tie bought on the web from the high street outlet. THELOOK.com not only opens up a new channel, but by generating customers online increases visitors to the stores. read on
Best of Swiss Web: Unic heads the leaderboard
(Source: http://www.netzwoche.ch/News/2012/04/10/BoSW-Unic-an-der-Spitze-der-ewigen-Bestenliste.aspx)
Who has the most to say on the Swiss web? According to the new leaderboard based on 12 years of Best of Swiss Web, Unic takes first place ahead of Jung von Matt/Limmat and Namics. Unic has been participating for nine years and this year won 12 awards. read on
Success Story PKZ – THELOOK (2): product presentation
Realistic product images, videos and sophisticated recommendation features stand at the centre of THELOOK.com. The result is a universally positive user experience and a usability standard that serves as an industry benchmark.
Like on the catwalks: Fashion presented on videos on THELOOK.com
Usability that sets standards
Customers of THELOOK.com have high standards – and need to be guided to exclusive articles in a correspondingly subtle way. On the basis of these requirements, Unic came up with a usability concept that follows intuitive interaction patterns and consciously distances itself from “Amazonisation”. The result is now recognised as an industry benchmark.
Doodah named the best multi-channel website in Europe
Unic has won gold with doodah.ch for “Best multi-channel website” at the INTERNET WORLD Business Shop Awards 2012. The award was presented today at the e-commerce exhibition in Munich. From a total of 390 project entries, three shops created by Unic reached the top five best multi-channel websites: in addition to doodah, Pfister and THELOOK.com also featured.
Marc Degen (left) and Dr. Daniel Risch at the Shop Awards 2012
PKZ success – THELOOK.com (1): the access concept
With intuitive points of access to the product range raising conversion rates, visitors to an e-commerce platform must be able to reach the products as easily as possible.
Created by PKZ Group and Unic, THELOOK.com, a multi-channel retailing platform, represents the state-of-the-art in e-commerce. The principle aim was to fuse the online and offline sales of THE LOOK’s four retail brands: PKZ, Feldpausch, Blue Dog and Burger. This series of reports presents the key innovations and special features of THELOOK.com in detail.
THE LOOK Magazine: a gallery with links to the featured clothes
Shop Award 2012: doodah, Pfister and THE LOOK among the top 5 multi-channel websites
The leading German-language trade magazine Internet World Business chooses the best e-commerce solutions in a range of categories. The shortlist of the Shop Awards 2012 was published on 20 March, featuring the top five solutions per category. Three of the five best multi-channel websites, from a total of nearly 400 competing shops, were produced by Unic. The category winners will be announced next week at the Internet World e-commerce exhibition in Munich.
25 January 2012: Test flight to the Cloud(s) with Microsoft SharePoint Online
In today’s rapidly changing market, companies that provide speed, flexibility and state-of-the-art technology offer a distinct competitive edge. With the increased importance of promoting personal work efficiency and cross-departmental collaboration using the right tools and systems, let us show you how to use SharePoint Online to increase efficiency. read on
5. E-commerce Summit, 8 March 2012
The Swiss E-commerce Summit has come round again. On Thursday 8 March 2012, the 5th Swiss E-commerce Summit will take place in Lake Side in Zurich. The specialist event is a platform enabling visitors to exchange experiences and offering e-commerce managers and other corporate leaders the opportunity to find out about the latest developments and talk to experts and practitioners from the e-commerce sector.
Webinar on Best Practices for Fashion Retailers – March 22, 2012 16.00 CET
On March 22nd, Heiler is organizing a webinar about Product Information Management Best Practices for Fashion Retailers. Unic happily invites you to participate to this webinar.
The fashion industry is quite unique when it comes to managing product information. This is due to the fact that both retailers and manufacturers have to arrange their assortment per season, by style, color, and sizes. This process can be challenging especially due to volatile product portfolios.
Webinar Takaways:
Learn how these challenges within the fashion industry can be solved with PIM Best Practices.
This Webinar is taking place on Thursday March 22 at 16.00 CET. and is only taking 30 minutes from your time. You can subscribe here !
