Multi-channel retailing using the example of THELOOK.com
Due to changing technology, purchasing behaviour has changed significantly in recent years. Today, customers rely on a variety of information and sales channels during the purchasing process. They have got used to looking at offers in the stores, look them up in the printed catalogue, compare them with other offers on their smartphones, and purchase them at home through the online shop.
Google Shopping – or why price comparison sites must wrap up warmly
The established Google service “Google Shopping” was launched in Switzerland on 19 October. What effect will this development have on existing price search engines and how much added value will it bring to online shop operators?
A PIM for Cola, Fanta and Sprite?
Product Information Management systems – abbreviated as PIM systems – are used wherever a large number of products with numerous attributes and characteristics are managed. The fact that the Swiss Coca-Cola producer, Coca-Cola HBC Schweiz AG, relies on a PIM may come as an initial surprise. A PIM for three products? Not a huge surprise though once you consider the article below. read on
