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Matthias Schmid

Senior Consultant

Kontakt: matthias.schmid@unic.com

Beiträge von Matthias Schmid

Six digital marketing temptations to avoid

By on 8. January 2015, 0 comments


In 2015, digital marketing is more complex than ever. Every marketing channel – from display advertising to engine optimisation and interactive media like Facebook – has its own rhythm and momentum. The various channels are becoming increasingly specialised, so much so that professionals must constantly expand their skillset.

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“Now is a good time to investigate the topic of new generic top-level domains.”

By and on 26. November 2013, 0 comments


Interview with Wolfram Schmidt, CEO of switchplus ag

This interview with Wolfram Schmidt is an accompaniment to the Unic magazine article on the topics of domain management and the new generic top-level domains (gTLD).

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all.good? 5 tips for domain management and the new generic top-level domains (gTLD)

Checklist for domain management:

1.       See domain names as assets
Domain names are valuable and require due consideration as a part of corporate branding.

2.       Establish domain management (organisation, processes, financial resources)
Clear rules for registration and release help to ensure that all important domain names are registered.

3.       Protect your own brand
The procedure for dealing with brand infringements must be familiar to the person responsible for domain management so that they can react quickly when necessary.

4.       Monitor the launch of new gTLDs
Regular monitoring must take place to check whether new domain names should be included in the portfolio.

5.       Consider domain management in budgeting
Additional financial resources are required for the registration of additional domains. This must be provided for in the budgeting.

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Caffeine boost and hummingbird precision. How the Knowledge Graph is changing Google search.

By on 19. November 2013, 0 comments

We now use search engines as part of our everyday routine. Among the masses of data, Google and others help us find the relevant information. The figures here are unambiguous: according to an ARD/ZDF online survey from 2013, 83% of all 14-year-old online users in Germany use search engines at least once a week, which is about the same frequency as email.

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7 tips for brand building – FHNW Campus Talk on SEO and social media

By on 1. October 2012, 0 comments

As part of the Campus Talk at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, Matthias Schmid, SEO expert at Unic, showed why digital marketers should attach even more importance to brand building in 2012.

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Universal search, inbound marketing and searching in the future – highlights from SMX Munich 2012

By on 5. April 2012, 0 comments

“10 blue text links” were the results given by search engines in the past to any search term entered. However, the era in which Google always displayed 10 similar-looking search results are long gone – so much was made clear at this year’s SMX, the trade exhibition for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

Publikum an der SMX München

A full house at this year’s SMX (source: http://www.facebook.com/SMX.Muenchen)

From 27 to 28 March, about 1,000 people from the German-speaking region with a particular interest in SEO – as well as renowned international experts such as Rand Fishkin (SEOmoz) and Will Critchlow (Distilled) – came together at SMX in Munich. In a total of 50 sessions, an explosive amount of SEO expertise was transferred. read on