Beiträge von Matthias Schmid
In 2015, digital marketing is more complex than ever. Every marketing channel – from display advertising to engine optimisation and interactive media like Facebook – has its own rhythm and momentum. The various channels are becoming increasingly specialised, so much so that professionals must constantly expand their skillset.
Checklist for domain management:
1. See domain names as assets
Domain names are valuable and require due consideration as a part of corporate branding.
2. Establish domain management (organisation, processes, financial resources)
Clear rules for registration and release help to ensure that all important domain names are registered.
3. Protect your own brand
The procedure for dealing with brand infringements must be familiar to the person responsible for domain management so that they can react quickly when necessary.
4. Monitor the launch of new gTLDs
Regular monitoring must take place to check whether new domain names should be included in the portfolio.
5. Consider domain management in budgeting
Additional financial resources are required for the registration of additional domains. This must be provided for in the budgeting.
We now use search engines as part of our everyday routine. Among the masses of data, Google and others help us find the relevant information. The figures here are unambiguous: according to an ARD/ZDF online survey from 2013, 83% of all 14-year-old online users in Germany use search engines at least once a week, which is about the same frequency as email.
“10 blue text links” were the results given by search engines in the past to any search term entered. However, the era in which Google always displayed 10 similar-looking search results are long gone – so much was made clear at this year’s SMX, the trade exhibition for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
From 27 to 28 March, about 1,000 people from the German-speaking region with a particular interest in SEO – as well as renowned international experts such as Rand Fishkin (SEOmoz) and Will Critchlow (Distilled) – came together at SMX in Munich. In a total of 50 sessions, an explosive amount of SEO expertise was transferred. read on