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Constantin Ettingshausen

Senior Account Manager

Kontakt: constantin.ettingshausen@unic.com

Beiträge von Constantin Ettingshausen

Do we do what we want or do we want what we do?

The Crowd

There is general consensus about the development direction of online presences of insurance companies. But… does everything amount to following the trends? What is required to stand out among competitors and be authentic? Think about your strengths – also online.

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3M Future Innovation – using open innovation

In March 2010, 3M Austria launched an online innovation community within the context of the  Future Innovation (“Zukunft-Innovation”) initiative. Unic was responsible for its design, implementation and operation. The aim was to bring companies and creative innovators together in order to maximise the enormous potential of the internet community– the buzzword is crowd sourcing – for firms and institutions. It also means that 3M makes a significant contribution to promoting an innovation culture. read on