Beiträge von Christine Roth
After San Francisco, London and Dusseldorf, the Webtrends Engage took place in Switzerland for the first time. At the Lake Side in Zurich, more than 80 experts gathered together to talk about trends and tools, and they gained valuable practical insights into digital analysis.
The who’s who of the Swiss e-commerce scene came together for the fifth Swiss E-Commerce Summit in Zurich on 8 March. Facing a completely sold-out hall, renowned representatives from PKZ Gruppe, Weisse Arena Gruppe (Flims and LAAX) and LeShop.ch gave an account of their journey leading to successful e-commerce and multichannel business, and what they have learned from the experience.
Daniel Risch and Markus Wenger, representing organisers Unic and hybris, opened the event with a few facts: 85% of children own a mobile phone and only 73% a book. On the basis of this finding, Markus Wenger pointed out the significance of digital natives and the influence of mobile communication.
The event was moderated by Reto Lipp, a business journalist and well-known presenter of the business programme Eco on Swiss television. read on