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Christine Roth

Head of Marketing Communication

Kontakt: christine.roth@unic.com

Beiträge von Christine Roth

Simple goal, very complex implementation

By on 29. March 2016, 0 comments
Catherine Loeffel

«Make small steps, do not shrink from steps back, maintain a global focus»: Catherine Loeffel’s recipe for success (Photo: Mara Truog)

The Swiss Post has made its website more customer-oriented. While this sounds easy, it took Catherine Loeffel, the then Project Manager of WEPP (Post Office Portal Development) and 300 other employees four years of work.

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1. Swiss Webtrends Engage in Zurich

By on 21. June 2013, 0 comments

After San Francisco, London and Dusseldorf, the Webtrends Engage took place in Switzerland for the first time. At the Lake Side in Zurich, more than 80 experts gathered together to talk about trends and tools, and they gained valuable practical insights into digital analysis.


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5th Swiss E-Commerce Summit 2012

By on 19. March 2012, 0 comments

The who’s who of the Swiss e-commerce scene came together for the fifth Swiss E-Commerce Summit in Zurich on 8 March. Facing a completely sold-out hall, renowned representatives from PKZ Gruppe, Weisse Arena Gruppe (Flims and LAAX) and LeShop.ch gave an account of their journey leading to successful e-commerce and multichannel business, and what they have learned from the experience.

Foto von Dr. Daniel Risch, Head of Sales bei Unic (rechts) und Markus Wenger von hybris

Dr. Daniel Risch, Head of Sales at Unic (right), and Markus Wenger from hybris

Daniel Risch and Markus Wenger, representing organisers Unic and hybris, opened the event with a few facts: 85% of children own a mobile phone and only 73% a book. On the basis of this finding, Markus Wenger pointed out the significance of digital natives and the influence of mobile communication.

The event was moderated by Reto Lipp, a business journalist and well-known presenter of the business programme Eco on Swiss television. read on