Google’s answer to Facebook’s corporate pages is now open to everybody. A profile is quickly created. Anyone expecting trailblazing innovations should be warned: the Google+ Pages do pretty much the same as a normal Google+ Profile.

Google+ cannot yet match the functionality of Facebook’s corporate pages. Speaking address bars or marketing URLs may never appear on Google+ Pages. Google Pages are, like people, defined by a long number code in the URL. Instead, Google is rolling out Direct Connect. Entering “+brand name” in the normal search will take you straight to the corresponding Google+ Page. And that will look like this for brands in Google search:

Once created, the profile can be enriched with text, images and videos. In contrast to Facebook, a Google+ Page also allows you to manage your followers in groups.

The question regarding content then soon arises. A content concept is needed. And then the question of the target group occurs. And this is still a riddle wrapped up in an enigma in “the world’s fastest growing social network” for many marketeers. Despite groups. Fortunately.

If you wish to follow Unic in its first steps on Google+, click here. Or do it the old-fashioned way and like us on Facebook.