Benelux Multi Channel Summit: 22 November in Utrecht
eCommerce goes further than a website alone – Tips, tricks and experiences with multi channel retail & B2B
The Benelux Multi Channel Summit organised by Unic and Hybris will take place in Utrecht, 22 November 2011. The topic of this practical day is multi channel eCommerce in The Netherlands. What are success factors and how to prepare for the future.
Amongst others, Cor Molenaar, Professor eMarketing Erasmus University, will give an overview of developments in The Benelux before lunch. Next, Dirk de Bruijn, Beter Bed, and Edward Breedveld, Rexel, will explain how they execute multi channel commerce in practice.
Unic and Hybris would like to welcome you on the 22nd of November at 9.30 am in NH Hotel Utrecht. Free parking is guaranteed. The hotel is a 2 minute walk from Utrecht central station. Drinks and networking opportunities from 4.30 pm onwards.
For registration, please contact Sarah Mendes (+31 6 361 89 319). We are looking forward to meeting you on 22 November in Utrecht!
Program
| 09:30 | Registration |
| 10.00 | 15 years hybris & Unic – The rise of Multi channel Jorij Abraham, Director of Consulting Unic & Berend Bouwmeester Country Manager Benelux Hybris |
| 10.15 | Retail is dead, long live Retail – Introducing the new way of retailing Cor Molenaar, Professor eMarketing Erasmus Universiteit |
| 11.00 | Multichannel Best Practices – How companies worldwide implement multi channel (Engelstalig) Kees de Vos, VP Business Consulting hybris |
| 11.45 | Introduction of the eCommerce Benchmark – Learn from your competitors Jorij Abraham, Director of Consulting Unic |
| 12.00 | Lunch Buffet Demonstration of the hybris Accelerator in the conference room – Jeroen van Mierle, Consultant Unic |
| 13:00 | Panel Discussion – Multi channel in practice (Chairman: Cor Molenaar) - Lub ten Napel, Project Manager MyCom - Christiaan Mourik, Manager Business Development eCommerce de Bijenkorf - Henk Mugge, Manager eBusiness Fabory - Stef van der Hoorn, Project Manager Warmteservice |
| 13:30 | Bridging the Data Divide: From Traditional Reseller to Information Leader (Engelstalig) Molly Williams, Product Content Management, hybris |
| 14:15 | Break |
| 14:45 | Moving from single to cross channel – de cross channel vision of Beter Bed Dirk de Bruijn, eCommerce Specialist Beter Bed |
| 15:15 | B2B Multi channel in practice – experiences & lessons learned Edward Breedveld, Manager E-Business Rexel |
| 15:45 | The Science behind E-commerce – optimizing your multi channel platform Hans Smellinckx, Digital Marketing Manager Thomas Cook & Alain Dewispelaere, Sales Director Netway |
| 16:15 | Final words Jorij Abraham, Director of Consulting Unic & Berend Bouwmeester Country Manager Benelux Hybris |
| 16:30 | Drinks & Networking |
Het mobiele nummer van Sarah klopt niet.
Graag zou ik er wel bij willen zijn.
groet,
Martijn van Hooft