Just in time for the switching season, CSS launches its new website in cooperation with Unic. In terms of personalisation, the customisation sets new standards and leaves little to be desired for both the insured and CSS.

Intelligent personalisation based on user behaviour

Addressing each customer individually is at the core of the new CSS website. For example, a benefit advisor to answer any questions regarding insurance benefits and an attractive premium calculator are available. Based on the user’s behaviour, the website is also able to personalise the information offered and display appropriate content. For example, the location of the nearest agency is automatically determined using geolocation data and recommended to the customer as a contact.

Innovative website and effective customer consulting

CSS’ new Adobe CQ5-based website focuses systematically on the benefit to visitors. It provides the right information in an emotionally appealing design, while the intelligent architecture minimises the search effort. This way, CSS achieves two goals: the website reflects the brand messages of the company as a high-quality and customised health insurance provider; and at the same time CSS has an effective tool to attract new customers. Another project goal to simplify authoring was achieved through the introduction of Adobe CQ5, resulting in a substantially quicker time-to-market for campaigns.

With about 1.8 million customers, CSS Versicherung AG is one of the leading insurance companies in Switzerland.

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