Migros Grand Prix campaign 2010 – Starters are winners!
The largest European children’s ski race kicks off its 2010 season under the motto “Starters are winners”.
In addition to the tri-lingual advertising material such as invitations to bid, posters, starting lists, rotairs, and the Migros carrier bag, the www.gp-migros.ch website was completely redone this year.
The GP Migros Internet platform combines a design suitable for children with clear structures. Users are collected on the homepage by target group and quickly reach the most important information such as race information and starting and ranking lists or can view pictures of the GP season. The concept and design are by the graphics and multimedia agency Teil.ch. The technical realisation of the website was implemented by Unic, using the open source CMS TYPO3.
