Interdiscount takes off with a well thought-out multichannel campaign
The electronics discounter has launched a new website (www.interdiscount.ch) with an integrated e-shop. Moreover, true to their motto “We don’t know the meaning of ‘We don’t have it!’”, Interdiscount offers more than 60,000 available articles in all their stores. The solution is based on Hybris commerce, thus laying the foundation for genuine multichannel retailing.
The new Interdiscount online shop’s concept is based on an adaptation of a weekly brochure distributed throughout Switzerland. It includes some 200 products at standard discount prices. The promotions, special offers, and service terms are identical to those in the shops. The website design and positioning of the products are based on the catalogue so that visitors encounter the same atmosphere and are able to quickly and directly locate their preferred products.
“This is a real multichannel approach. The customers can get their inspiration from the brochure, compare the products on the Web, check their availability in the shops, and finally order the product immediately or collect it from a shop,” explains Daniel P. Hintermann, Logistics, IT, and Service Manager at Interdiscount. “We chose Unic as a partner as they have already supported this approach for several years. Not only has Unic supported us competently, but their collegial manner geared towards results also makes them a real partner for Interdiscount’s multichannel retail strategy,” says Mr. Hintermann.
The Hybris PIM-based e-commerce solution was selected so as to ensure that the multichannel approach at Interdiscount also works from a technical point of view.
“We don’t know the meaning of ‘We don’t have it!’”
Unic developed an integrated point-of-sales in-store solution on a similar basis and introduced it in all Interdiscount stores six months ago. This POS e-shop extends Interdiscount’s range in the over-the-counter business to over 60,000 products, offering customers the largest range throughout Switzerland in the stores.
With the new website, the integrated online shop, as well as the virtual expansion of the range to over 60,000 products at all points of sales, Interdiscount is perfectly prepared for this year’s Christmas sales and has laid a successful foundation for their multichannel retail strategy.
About Interdiscount
Interdiscount has been a leading Swiss discounter for consumer electronics since the 1970s with more than 198 stores. The traditional company with its well-known red, black, and white logo is part of the Coop Group and generates a turnover of some CHF1 billion. With their product range, which is specially selected for the customers, they offer low prices combined with excellent service.
