The second Multichannel Summit took place on Wednesday, November 11th, from 12:30–5:00 pm and started with lunch. Afterwards there was the the opportunity to discuss specific topics while having refreshments. The location of the event was the Amsterdam Arena.
Multichannel management is at the heart of any organisation:
- Shorter product life cycles
- A growing number of products, sales channels and competitors
- International markets and
- Increasing cost pressure
Trends drive the industrialisation of operative marketing.
Generating product information quickly, conveniently and cost effectively for all channels (crossmedia concepts and multichannel) has become a competitive differentiator.
Goals are ambitious:
Increasing turnover by improving effectiveness, shorter time-to-market and customer loyalty, increasing productivity by consolidating systems, efficient processes, change management, standardisation and automation.
All these facets of multichannel business will be touched upon. You will hear about first-hand-experiences form the experts at Coca-Cola, Fokkido, de Bijenkorf, Speedo and Jungle Minds as to what is currently going on in B2B and B2C eCommerce and what to expect in the future.
The Multichannel-Summit is organized by:
The Multichannel-Summit is sponsored by:
Instructions for parking your car: please park in area P1. After this you can enter the Amsterdam Arena via entrance E.
2 comments for this article
Klinkt goed maar ook niet. Hoop dat er wat meer cross-channel elementen ter sprake komen dan ik uit de promo kan opmaken. Zal me overigens wel laten vertegenwoordigen.
Veel succes
Er komen met name de online kanalen aan bod – dat klopt. Daarnaast zal aandacht worden besteedt aan e-mail marketing (vanuit het PIM) en zal een expert op het gebied van mCommerce een power-slot presenteren waarin kort de laatse trends in worden genoemd.