Just in time for the start of the coming autumn / winter season, Ovaltine has launched a completely new Internet appearance. In addition to extensive information on the Ovaltine products, as well as on diet, health, the family, sports, and the history of Ovaltine, the site also incorporates various new interactive elements and connections to social communities and video and photography portals such as Facebook, YouTube, and Flickr.

Ovaltine: Makes more of your day

Everything you always wanted to know about Ovaltine
We address everyone who is interested in Ovaltine. Discover everything about Ovaltine on our new homepage. Why it is so healthy. What raw materials and vitamins are in the muesli, the powder, or the bars. Questions are answered: whether you can drink Ovaltine when pregnant, how hot the milk must be when preparing Ovaltine. Find out how you can make delicious muffins, tartlets, roulades, and bread from Ovaltine, and how to submit your own Ovaltine recipes so that others can try them out.

Face to Facebook – interaction with Ovaltine fans
A direct link to the Facebook Ovaltine fan group creates a forum allowing fans to interact and contact the Ovaltine team directly. Photo galleries, profiles, and autographed cards from Ovaltine skiing stars Didier Cuche, Nadia Styger, and Gabriel Anthamatten await skiing enthusiasts.

“Baumnussen”, “Hornussen” or “Haselnussen”?
Friends of the pleasure of Ovaltine in neighbouring Germany and Austria are welcomed under Ovomaltine.de and Ovomaltine.at with their own “Grüezi” [Hello] page, and a Switzerland quiz which, for example asks the name of a popular Swiss sport: “Baumnussen”, “Hornussen” or “Haselnussen”? Unic, the agency for Internet-based solutions, was responsible for the implementation of contents and visual and technical aspects. The localised contents, as well as the adaption for French-speaking Switzerland, was realised in cooperation with the text and translation agency Supertext.