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Relevance creates affinity or how you shape relations in the digital world

By and on 26. February 2016, 0 comments

Patterm

In the past, companies invested heavily in channels and processes – thus partially losing the individual customer from sight. They have built structures that can address nearly everybody in a universal manner. However, customers expect ever more personalised experiences – irrespective of the channel they are moving in. read on

Digital analysis: Why more is not always better, or 3 strategies to get more out of your data

By and on 22. February 2016, 0 comments

Unic Statistics

The goal is to turn data into information, and information into insight. Carly Fiorina, former CEO of HP (1).

Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision. Many decision-makers, however, face a huge amount of web analytics data and are not able to process it systematically so that the collected information could support marketing decisions. This article shows where the challenges lie and what strategies you can use to get more out of web analytics data.
read on

Interview with Olga Skurativska and Thomas Jaggi: Static Site Generator Odyssey

By on 16. September 2015, 0 comments

Olga Skurativska und Thomas Jaggi

As a diamond sponsor of the Frontend Conference Zurich on 27 and 28 August, we had the exclusive opportunity to conduct interviews with selected speakers. You shared your experiences and opinions about the exciting interplay between design and technology. Thank you for the inspirational food for thought! read on

Interview with Jonathan Snook: CSS architecture – challenges and trends

By on 11. September 2015, 0 comments

Jonathan Snook

As a diamond sponsor of the Frontend Conference Zurich on 27 and 28 August, we had the exclusive opportunity to conduct interviews with selected speakers. You shared your experiences and opinions about the exciting interplay between design and technology. Thank you for the inspirational food for thought! read on

Interview with Flurin & Adrian Egger: Where design and technology meet

By on 26. August 2015, 0 comments

Flurin & Adrian Egger

As a diamond sponsor of the Frontend Conference Zurich on 27 and 28 August, we had the exclusive opportunity to conduct interviews with selected speakers. You shared your experiences and opinions about the exciting interplay between design and technology. Thank you for the inspirational food for thought!

Flurin Egger (@fluring) – Frontend developer co-managing Digitpaint and Adrian Egger Designer (@adrianegger). About Flurin& Adrian. read on

Interview with Léonie Watson: How accessibility influences the work of developers and designer

By on 21. August 2015, 0 comments

Léonie Watson

As a diamond sponsor of the Frontend Conference Zurich on 27 and 28 August, we had the exclusive opportunity to conduct interviews with selected speakers. You shared your experiences and opinions about the exciting interplay between design and technology. Thank you for the inspirational food for thought!

Léonie Watson (@leoniewatson) – Senior Accessibility Engineer with The Paciello Group (TPG) and owner of LJWatson Consulting. About Léonie Watson.

read on

Interview with Vitaly Friedman: The impact of web fonts on the user experience

By on 18. August 2015, 0 comments

Vitaly Friedman

As a diamond sponsor of the Frontend Conference Zurich on 27 and 28 August, we had the exclusive opportunity to conduct interviews with selected speakers. You shared your experiences and opinions about the exciting interplay between design and technology. Thank you for the inspirational food for thought!

Vitaly Friedman (@smashingmag) – Editor-in-chief des Smashing Magazine. About Vitaly Friedman read on

The customer experience beyond channels and organisational structures: trend barometer for the financial services industry

By and on 29. July 2015, 0 comments

Unic Trendbarometer Banking & Insurance 2015

Relationships between customers and financial service providers develop beyond channels. Throughout the entire life cycle, the customer interacts with banks and insurance companies through a wide variety of physical and digital points of contact.

A continuous customer journey that connects the offline and digital worlds is therefore an increasingly important factor for success in the financial services industry. There is a growing shift towards orchestration of different channels (branches/agencies, web, native apps). CEO of Citigroup, Michael L. Corbat, explains the challenge facing banks: “We allow people to be the architects of the information they’d like to receive, and when they’d like to receive it.” [1] read on

Email micromarketing: what the Apple Watch means for your email marketing campaigns

By on 11. June 2015, 0 comments

title

Are you one of those people who can’t wait to check your emails on your wrist? Well, now you can. With the Apple Watch. Do you use email as a marketing tool? Then you have some homework to do.  read on

24.-25.06.2015Switzerland
CONNECT Web Experience 2015 – Where developers connect

CONNECT Web Experience

The third AEM developer conference, CONNECT Web Experience, will be held this year at the Stadtcasino Basel on 24 and 25 June. The two days will focus on knowledge sharing and networking. read on