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Six digital marketing temptations to avoid

Von am 8. January 2015, keine Kommentare


In 2015, digital marketing is more complex than ever. Every marketing channel – from display advertising to engine optimisation and interactive media like Facebook – has its own rhythm and momentum. The various channels are becoming increasingly specialised, so much so that professionals must constantly expand their skillset.


Beacon technology – key to differentiation or high-tech toy?

Von am 3. December 2014, keine Kommentare
Quelle: www.estimote.com/press-kit

Source: www.estimote.com/press-kit

Companies want to use technology to make their customer shopping experience across all channels more personalised and thus more intuitive and memorable. The aim is to win customers wherever they are with a personal approach, promotional discounts and relevant advertising that enables them to find the right products and purchase using mobile payment methods.


Web Analysis: Is free better? – Why pay for a tool when you can use Google Analytics?

Von am 20. November 2014, keine Kommentare

Unic Statistics

No other web analytics tool is as widely used as the free-of-charge Google Analytics. It has made online analysis accessible to the masses and is constantly launching innovative new functions. Apart from a few data protection concerns, there is no longer any real reason to pay for an analytics tool. Or is there?

Have you discovered emailing marketing or are you still sending newsletters?

Von am 30. October 2014, keine Kommentare


Don’t worry, I’m not trying to make fun of your newsletter; the title is deliberately provocative. When used correctly, newsletters are still a very important marketing tool.

But how can bulk email newsletters address issues such as personalisation and segmentation?


2014 CONNECT Web Experience: AEM, frameworks and the future of web experience management

Von am 24. July 2014, keine Kommentare

The CONNECT Web Experience, the largest Central European developers’ conference for  Adobe Experience Manager (AEM) took place for the second time in Basel on 25 and 26 June. The conference, which was jointly organised by Unic and Adobe, consisted of a series of excellent talks and seminars intended to inspire developers from all over Europe and overseas.

CONNECT Web Experience 2014


Benchmarking 2014: the online customer intimacy of Swiss banks and insurance companies

This year, the insurance benchmark, which first appeared in 2013, has been redesigned, refined and now also encompasses Swiss banks. Both benchmarks evaluate the customer intimacy of the largest Swiss banks and insurance companies in the digital realm and identify potential for development within these industries.

Insurance companies and banks are being confronted with a significant shift in terms of customer requirements. Bank customers are increasingly emancipated and want to research products themselves; insurance customers are more independent, more interested in dialogue and increasingly sensitive to price.


CONNECT Web Experience 2014


CONNECT Web Experience

On June 25 and 26 2014 the AEM developer conference CONNECT Web Experience (formerly known as CQCON) takes place at Stadtcasino Basel.


Social collaboration – creating an agile, learning organisation

Von am 13. June 2014, keine Kommentare


The introduction of the intranet three years ago brought a number of improvements: the most important internal information is well prepared and presented to me centrally. However, it is often of no help in my daily work with my colleagues. It would be good to know who is where and who knows what.“


Unic flashlight: E-commerce initiatives and touchpoints at First Stop

Von am 26. May 2014, keine Kommentare


Guest: Patrick Marciniak, Senior Manager E-Commerce First Stop
Topics: E-commerce initiatives and touchpoints at First Stop


Best of Swiss Web Award 2014 – Unic projects win three coveted awards

Von am 10. April 2014, keine Kommentare


At the Best of Swiss Web Award Night on 3 April 2014, in Zurich, the best Swiss online projects were chosen for the 14th time. A total of 396 projects in 11 categories were up for evaluation. This year, the annual special category was ‘MOVE, which recognised the moving image on the web.