Webtrends Engage 2013 in Zurich
On June 11, we will be hosting the first Webtrends Engage in Switzerland and look forward to welcoming you at the Lake Side in Zurich.
CQCON 2013 – Where expert meets expert
On 19 and 20 June 2013 the first CQCON will take place in Basel. We launched CQCON together with Adobe and are proud to invite the CQ developer community to this event.
Content Strategy at Swisscom: “The increase in mobile usage is presenting us with new challenges”
Product descriptions, tariff plans and tutorials are central to the work of Giuseppe Giglio, Head of Online Operations at Swisscom. His position carries the responsibility for presenting the product landscape for private customers on the online channels. Giglio explains to Unic magazine how Swisscom handles this.
Giuseppe Giglio, head of online operations at Swisscom
Unic magazine: What kind of content do you deal with on a day-to-day basis?
Giuseppe Giglio: I mainly deal with product information such as images, descriptions, prices, tariff plans, step-by-step instructions, videos and also editorial content.
What do you thing of the new Coca-Cola corporate website?
I’ve had a look at the website and it struck me as very innovative for a corporate website. What I mean is, all the navigation on the website is based on images and the website reminds you of a brochure or a magazine. Moreover, the community has been very well integrated at many points.
Content Strategy at Suva: “If you’ve got a great story, you’ll always have an audience.”
How does Suva organise its digital content? Is there a strategy, and how is it implemented from an organisational aspect? We talked about this with Rafael Azzati, communication consultant for new media at Suva.
Rafael Azzati, consultant for new media at Suva
Unic magazine: Last week, Unic magazine reported on the new Coca Cola Company corporate website. How do you like the new website?
Rafael Azzati: I like the website a lot. A global player really putting its brand in the spotlight. The connectivity of the website is as good as it needs to be right now, the content is media-friendly, the wording is first class – it could hardly be any better. But what I admire even more perhaps is the level of communicative organisation of the Coca-Cola Company. read on
6th Swiss E-Commerce Summit 2013
The Swiss E-Commerce Summit was held for the sixth time this year. At Lake Side, on the shores of Lake Zurich, more than 200 marketing and IT professionals from over 100 companies met up in the spring-like weather. This event is now the most important e-commerce gathering in Switzerland and set a new attendance record this year.
The Coca-Cola Company, content strategy and the courage to change
When the new Coca Cola Company website of went live a while back, it sent a wave of excitement through the global online sector.
Screenshot of the new Coca-Cola corporate website: stories taking centre stage
It had been expected for some time that Coca-Cola would launch a new content strategy. But when the corporate website went live, even communication and marketing experts were astounded by the bold site that defied the usual expectations for company website.
read on
Interaction 13 – a review of an exciting conference
Back from Interaction13, THE conference for interaction design. And once again, what an experience: 750 interaction designers, one-day workshops, four-day conference with presentations, podium discussions and keynotes, as well as PechaKucha (what is PechaKucha?), social events, opening and closing parties, job portals, idea markets… all in all, a great explosion of ideas, inspiration and exchange.
This year, the conference’s theme was “Social Innovation with Impact”. Here are some of the most important points that I took away with me.
