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Webwinkelvakdagen – Yearly Fair Utrecht (NL) – 25th & 26th January 2012

By Axelle Leroy on 1. February 2012, 0 comments

The Webwinkel Vakdagen Fair is the platform where supply and demand in e-commerce meet. This Benelux event is one of the biggest for the e-commerce branch that only focuses on e-commerce and online business. It is the perfect place for professionals who want to accelerate and optimize their online success. With more than 200 e-commerce professionals and about 100 information sessions scheduled, this fair was worth the visit!

Photo of Jorij Abraham

Jorij Abraham, Director Consultancy

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Webinar on Food Retail: 31 January 1012 16:00 CET

31 Jan 2012

We invite you to join heiler’s webinar on Food Retailing taking place on 31 January 2012. Managing Product Information within the food retailing industry is getting more and more important and can be challenging due to legal regulations, large assortments and product complexity.

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Webwinkel Vakdagen – Yearly Fair Utrecht – 25 & 26th January 2012

25.01.2012Netherlands

The Webwinkel Vakdagen are the platform where supply and demand in e-commerce meet. This  Benelux event is one of the biggest events for the e-commerce branch that only focuses on e-commerce and online business. It is the perfect place for professionals who want to accelerate and optimize their online success. With more than 200 e-commerce professionals and about 100 information sessions scheduled, this fair is worth the visit! read on

Multi-channel retailing using the example of THELOOK.com

By Michael à Porta on 28. December 2011, 0 comments

Due to changing technology, purchasing behaviour has changed significantly in recent years. Today, customers rely on a variety of information and sales channels during the purchasing process. They have got used to looking at offers in the stores, look them up in the printed catalogue, compare them with other offers on their smartphones, and purchase them at home through the online shop.

Screenshot: Home page of the THELOOK.com shop
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Google+ launches corporate pages

By Philippe Surber on 15. November 2011, 0 comments

Google’s social network can now socialise with brands. As of Monday, companies, brands or artists can set up a Google+ Page. The Muppets are already there, and so are FC Barcelona and H&M.

Screenshot von The Muppets auf Google+

Walt Disney is already there: the Muppets on Google+

Google’s answer to Facebook’s corporate pages is now open to everybody. A profile is quickly created. Anyone expecting trailblazing innovations should be warned: the Google+ Pages do pretty much the same as a normal Google+ Profile. read on

Benelux Multi Channel Summit: 22 November in Utrecht

22 Nov 2011Netherlands

eCommerce goes further than a website alone – Tips, tricks and experiences with multi channel retail & B2B

The Benelux Multi Channel Summit organised by Unic and Hybris will take place in Utrecht, 22 November 2011. The topic of this practical day is multi channel eCommerce in The Netherlands. What are success factors and how to prepare for the future.

Amongst others, Cor Molenaar, Professor eMarketing Erasmus University, will give an overview of developments in The Benelux before lunch. Next, Dirk de Bruijn, Beter Bed, and Edward Breedveld, Rexel, will explain how they execute multi channel commerce in practice.

Visual of the Benelux Multi Channel Summit 2011
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Google Shopping – or why price comparison sites must wrap up warmly

By Maresa Zipfel and Michael à Porta on 26. October 2011, 0 comments

The established Google service “Google Shopping” was launched in Switzerland on 19 October. What effect will this development have on existing price search engines and how much added value will it bring to online shop operators?

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Beter Bed focuses on multi-channel platform

By pm/red on 24. October 2011, 0 comments

Beter Bed recently launched its new website (www.beterbed.nl). In addition to an advanced product information search, the new website also offers the possibility to purchase products, consult branch details and make an appointment with a consultant at a specific branch. The website is the logical follow-up to the widespread integration of 83 physical retail outlets and Beter Bed’s customer service centre. read on

CSS Versicherung AG website relaunch: new standards in personalisation

Just in time for the switching season, CSS launches its new website in cooperation with Unic. In terms of personalisation, the customisation sets new standards and leaves little to be desired for both the insured and CSS. read on

Speed Consulting Breakfast “B2B Industry” in Vienna

9 Nov 2011Austria

On 9 November, Unic hosts the first Speed Consulting Breakfast with the focus on “B2B Industry” in Vienna. In cooperation with the software supplier hybris, five consultants will be available at the breakfast tables to answer any and all questions regarding strategies and scenarios in the business-to-business sector.

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