On June 25 and 26 2014 the AEM developer conference CONNECT Web Experience (formerly known as CQCON) takes place at Stadtcasino Basel.
Guest: Patrick Marciniak, Senior Manager E-Commerce First Stop
Topics: E-commerce initiatives and touchpoints at First Stop
At the Best of Swiss Web Award Night on 3 April 2014, in Zurich, the best Swiss online projects were chosen for the 14th time. A total of 396 projects in 11 categories were up for evaluation. This year, the annual special category was ‘MOVE, which recognised the moving image on the web.
The decision to make a purchase is often preceded by inspiration, information gathering and evaluation of the options. The more complex and in need of explanation the product, and the greater the emotional involvement of the customer, the more intensive this process is and the more likely a customer is to need assistance. Companies in bricks & mortar businesses that use the quality of their assistance to differentiate themselves from their competitors often ask themselves: “How can I accompany my customer online on their customer journey?”
The 7th Swiss E-Commerce Summit will take place on Thursday, 6 March 2014 at the Lake Side in Zurich.
With the focus on the channel mix and various sales models, representatives from Hilti and WearLite will be among those providing insights into the current challenges in multichannel retailing.
At the Sitecore Site of the Year Award 2013, on 26 November 2013 in Hamburg, the most outstanding websites developed using the content management system from Sitecore were honoured. The jury evaluated creativity, the integration of applications, the visitor experience and the information properties of the website.
Functions and advantages of a tag management system
In part 1 of this series, we described the main problem that a tag management system (TMS) aims to solve: a reduction of the dependency of the marketeer or web analyst on IT and release cycles. And, conversely, to give IT more time for more important functional improvements to the website instead of implementing tracking pixels.
With a tag management system, you can define yourself – independently of IT – which tags (tracking codes) are to be executed under which conditions (‘rules’ or ‘filters’).
Checklist for domain management:
1. See domain names as assets
Domain names are valuable and require due consideration as a part of corporate branding.
2. Establish domain management (organisation, processes, financial resources)
Clear rules for registration and release help to ensure that all important domain names are registered.
3. Protect your own brand
The procedure for dealing with brand infringements must be familiar to the person responsible for domain management so that they can react quickly when necessary.
4. Monitor the launch of new gTLDs
Regular monitoring must take place to check whether new domain names should be included in the portfolio.
5. Consider domain management in budgeting
Additional financial resources are required for the registration of additional domains. This must be provided for in the budgeting.